Girl Nine
Style that inspired
Launched in 2021 under BlueEast, Girl Nine quickly brought a bold new voice to women’s fashion in Pakistan. With a focus on individuality, confidence and elegance, the brand offered thoughtfully designed apparel that blended global trends with everyday comfort.
Within a very short time, Girl Nine became the largest direct-to-consumer (D2C) intimate brand for women in Pakistan — a reflection of its ability to connect deeply with modern women who value both style and substance.
Milestones that defined us
As one of BlueEast’s standout ventures, Girl Nine represented the company’s expansion into apparel and lifestyle. Building on BlueEast’s strength in e-commerce, Girl Nine was designed to empower women through originality, flattering design and expressive style.
Transition and evolution
In 2024, as Orient Group restructured its business portfolio, Girl Nine became part of a new company: Orient Fashion Pvt. Ltd. Under Orient Fashion, Girl Nine is being revamped and refreshed, preparing to return with a renewed vision and inspiring new collections.
Meanwhile, BlueEast’s technology-focused divisions were realigned: IoT transitioned into Orient Automations, while e-commerce operations merged into Orient Electronics.
Looking ahead
Though Girl Nine temporarily paused new collections, its spirit of originality and empowerment lives on. The brand is preparing for a relaunch under Orient Fashion Pvt. Ltd., where it will continue to inspire modern women with fresh designs, quality fabrics and versatile styles.
Girl Nine has always celebrated confidence, individuality and self-expression — values that remain central to its next chapter.
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