Our Brands

Brands built to reinvent

Launched through BlueEast, the Group’s technology and e-commerce arm, and carried forward by Orient Ceramica and Orient Fashion.

Building materials (since 2025)
Reason
Reason quickly became a household name in consumer electronics and home appliances.
Women’s fashion (Orient Fashion)
Girl Nine
Girl Nine represented the company’s expansion into apparel and lifestyle.
Streetwear (Orient Fashion)
Under Guns
Bold, unapologetic streetwear for a generation that values originality.

Let’s talk

Questions about the Group, a partnership or a role? Your message will reach the right team.